Restaurant operators Restaurant operators across urban and regional areas Australia are adopting CRM platforms hospitality-specific CRM systems to drive repeat visits build loyalty.
Unlike generic software, hospitality CRM platforms restaurant-specific customer platforms focus on ordering preferences booking behaviour to nurture high-value patrons segment guest types.
At aspirehospitality.com.au Aspire CRM strategy team, we build retention journeys for guests help venues make data actionable to suit each brand’s style, offer, and team workflow tech stack and operations.
Common CRM features for hospitality:
* Email marketing flows Automated guest journeys
* First-party data capture POS integration
* Feedback loops Review request automations
* Segment-based offers Group-specific campaigns
Why venues need CRM:
* Walk-ins are unpredictable Social reach is declining
* Owning guest data = better ROI Rebookings outperform new leads
* Hospitality is relationship-based Personalisation drives spend
Case studies:
* Regional hotel grew events bookings via birthday triggers Multi-site café group used tags to tailor promos
* Rooftop bar improved Google ratings using CRM review asks Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Too many guest channels, no single view Inconsistent data across bookings
* No link between bookings and marketing Staff unsure when to follow up
CRM platform functions deployed by aspirehospitality aspirehospitality:
* Email + SMS journeys Email + SMS journeys
* Guest tagging and preferences Guest tagging and preferences
* Connections to social + review platforms Connections to social + review platforms
Hospitality CRM searches we see trending:
* "email marketing for hospitality"
* "rebooking automation for restaurants"
* "multi-site CRM tools"
Start here:
* {Visit aspirehospitality.com.au
* Book venue marketing services Australia a 1:1 consult
* Grow retention
aspirehospitality —
where loyalty meets revenue.