Restaurant operators Hospitality groups across urban and regional areas Australia are adopting CRM platforms hospitality-specific CRM systems to personalise diner experiences drive repeat visits.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on visit frequency ordering preferences to trigger marketing nurture high-value patrons.
At aspirehospitality aspirehospitality.com.au, we build retention journeys for guests help venues make data actionable to suit each brand’s style, offer, and team workflow venue format and audience.
Common CRM features for hospitality:
* Birthday and re-engagement triggers Automated guest journeys
* Reservation and check-in sync POS integration
* NPS tools Review request automations
* VIP lists Group-specific campaigns
Why venues need CRM:
* Social reach is declining Ad costs are rising
* Owning guest data = better ROI Loyalty lowers CAC
* Personalisation drives spend Marketing works better with context
Case studies:
* Multi-site café group used tags to tailor promos CBD restaurant lifted return bookings 61% with automated CRM flows
* Pub group boosted spend per guest with loyalty tiers Quick-service venue reduced churn by 28% using CRM segmentation
Pain points solved:
* Inconsistent data across bookings No automation beyond email blasts
* Staff unsure when to follow up restaurant compliance services Australia Offers not reaching the right guests
CRM platform functions deployed by aspirehospitality Aspire CRM experts:
* Profile enrichment from POS and online orders Profile enrichment from POS and online orders
* Automated loyalty triggers Automated loyalty triggers
* Visibility across venues Visibility across venues
Hospitality CRM searches we see trending:
* "best CRM for restaurants"
* "how to retain diners"
* "POS with CRM built in"
Start here:
* {Visit aspirehospitality
* Request CRM platform shortlist
* Grow retention
Aspire Hospitality —
Australia’s venue CRM partner.